The company had filed three conditional use applications in 2016 for three billboards in the area, alongside three validity challenges, as the zoning ordinance contained conflicting provisions regarding billboards. The billboard has been a source of contention in the community since the company’s original application, dating back six years. And it’s actually almost obscene, quite frankly, that it’s been this difficult to build this billboard in Middlesex Township.” ![]() We’re the third-largest billboard company in Pittsburgh. “Since we’ve started the process, digital signs have been built no more than a quarter mile from where we’re standing now. “Digital billboards are completely safe,” Oliver said. He said both his company and the township have already spent tens of thousands in legal fees, and that the billboard in question is not a safety hazard. Owner of America First Enterprises, Jerome Oliver, spoke at the meeting before the vote. The documents provided by the township about the denial cite concerns about the “LED lighting.” The documents also reference legislation that would disqualify the billboard due to its changing advertisements and that it’s on between midnight and 5 a.m. The denial came after a planning commission recommendation cited “its failures to satisfy applicable zoning standards prepared by the solicitor and township manager.” ![]() The Middlesex Township supervisors denied the conditional use and preliminary land development application for the billboard submitted by American First Enterprises. MIDDLESEX TWP - A billboard proposed at 1311 Pittsburgh Road was turned down Wednesday.
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